THe problem
Social Networks are Divided by Echo Chambers, Leaving Real Public Opinion Unknown
People write more than 32 billion comments a day to influence public opinion and assert their viewpoints, but their efforts are lost in an ever-refreshing feed filled with duplicate discussions and repetitive posts.
Scattered sources like blog posts, video comments, and social media surveys produce vastly different answers to the same questions, leaving us with no clear understanding of what society truly thinks about various issues.
People in echo chambers communicate only with like-minded individuals, believing their opinion is the only correct one and remaining unaware of other viewpoints. This isolation leads to the spread of various misconceptions.
Existing social network algorithms exacerbate this issue by showing users content that confirms their misconceptions, further dividing society into isolated bubbles.
Existing social network algorithms exacerbate this issue by showing users content that confirms their misconceptions, further dividing society into isolated bubbles.
As a result, we get a distorted picture of public sentiment and users experience frustration in trying to convey their positions effectively.
This makes it possible for big capital to manipulate public opinion through the media and public opinion leaders.
This makes it possible for big capital to manipulate public opinion through the media and public opinion leaders.
