REFERENDUM
The Web3 Social Network Where Content is Made of One-of-a-Kind Polls
AI prevents duplicate poll questions
Blockchain ensures immutable results
Token reward system incentivizes participation
Telegram mini app provides extensive social connections
Referendum’s core goal is to establish a single, trusted source for gauging public sentiment on key social and political issues.
THe problem
Social Networks are Divided by Echo Chambers, Leaving Real Public Opinion Unknown
Scattered sources like blog posts, video comments, and social media surveys produce vastly different answers to the same questions, leaving us with no clear understanding of what society truly thinks about various issues.
People in echo chambers communicate only with like-minded individuals, believing their opinion is the only correct one and remaining unaware of other viewpoints. This isolation leads to the spread of various misconceptions.
Existing social network algorithms exacerbate this issue by showing users content that confirms their misconceptions, further dividing society into isolated bubbles.
Existing social network algorithms exacerbate this issue by showing users content that confirms their misconceptions, further dividing society into isolated bubbles.
People write more than 32 billion comments a day to influence public opinion and assert their viewpoints, but their efforts are lost in an ever-refreshing feed filled with duplicate discussions and repetitive posts.
As a result, we get a distorted picture of public sentiment and users experience frustration in trying to convey their positions effectively.
This makes it possible for big capital to manipulate public opinion through the media and public opinion leaders.
This makes it possible for big capital to manipulate public opinion through the media and public opinion leaders.
THe solution
The Web3 Social Network
Driven by AI Moderation
Driven by AI Moderation
No duplicates, AI-powered uniqueness
AI prevents duplicate poll questions by analyzing and comparing incoming requests to existing polls. If a similar poll is found, it blocks the new request.
Centralizing all discussions and polls on the same topic in one place prevents echo chambers and the spread of misconceptions.
Centralizing all discussions and polls on the same topic in one place prevents echo chambers and the spread of misconceptions.
Activity that matters
A social network where content is driven by polls. Users actively impact content through voting and contributing pro and contra arguments, rather than just clicking like.
Discussions that never disappear
Since all polls are one-of-a-kind, they maintain their relevance over time, ensuring that user activity remains valuable.
Craft your referendum before someone else does – it becomes a permanent fixture on the platform, shaping public opinion for years to come.
Craft your referendum before someone else does – it becomes a permanent fixture on the platform, shaping public opinion for years to come.
All results are stored on a Blockchain
Poll results cannot be faked or changed retroactively. This empowers you to participate in a trusted environment, shaping public opinion free from the influence of powerful entities, be it big capital or political interests.
Rewarding Engagement with a Scarcity Factor
Every action has value. Users earn tokens for creating referendums and voting. These tokens can be used to promote your own referendums or those you find important, or even traded on exchanges.
This "Vote to Earn" model, coupled with the limited-edition nature of referendums, creates a thrilling race for users.
This "Vote to Earn" model, coupled with the limited-edition nature of referendums, creates a thrilling race for users.
Product
Referendum’s core goal is to establish a single, trusted source for gauging public sentiment on key social and political issues
Watch our short introduction video
Try our Demo
Try our Figma-designed app demo to see the flow
Business model
Tokenomics
Referendum's token, Referendu (REF), fuels user participation and future value. Users earn REF for voting, while a limited total supply and buyback mechanism create a deflationary model.
Rewarding User Engagement
A significant portion of the total REF supply is allocated to a dedicated reward pool.
Users earn REF tokens simply by casting votes on referendums. This incentivizes active participation and fuels platform growth.
Additionally, survey creators receive a small reward per every vote, encouraging them to actively promote their referendums and drive user engagement.
Users earn REF tokens simply by casting votes on referendums. This incentivizes active participation and fuels platform growth.
Additionally, survey creators receive a small reward per every vote, encouraging them to actively promote their referendums and drive user engagement.
Flexible Use
Earned REF offers options: hold for potential appreciation, sell, buy NFT votes, or use strategically to promote their own referendums or amplify those they find important.
Dynamic Supply
When users spend REF tokens to promote referendums, they are not removed from circulation.
Instead, they are cycled back into the reward pool, fueling the system and maintaining a healthy level of user incentives. This creates a dynamic supply.
Instead, they are cycled back into the reward pool, fueling the system and maintaining a healthy level of user incentives. This creates a dynamic supply.
Potential Deflation
When users choose to withdraw their REF tokens for investment or other purposes (outside promoting referendums), these tokens are removed from the circulating supply.
This withdrawal behavior, combined with the limited total supply, creates the potential for a deflationary effect.
Over time, as more REF tokens are withdrawn, the total circulating supply decreases, which could lead to an increase in the value of each remaining REF token.
This withdrawal behavior, combined with the limited total supply, creates the potential for a deflationary effect.
Over time, as more REF tokens are withdrawn, the total circulating supply decreases, which could lead to an increase in the value of each remaining REF token.
Revenue Model
We've crafted a robust business model designed to generate multiple revenue streams and ensure long-term platform sustainability for investors.
Advertising Revenue
Users strategically bid with REF tokens to promote referendums, reaching a wider audience.
Referendum takes a 25% commission on total REF tokens spent on promotions, translating directly to platform revenue. The remaining 75% fuels the reward pool, incentivizing user participation and creating a self-sustaining cycle.
Referendum takes a 25% commission on total REF tokens spent on promotions, translating directly to platform revenue. The remaining 75% fuels the reward pool, incentivizing user participation and creating a self-sustaining cycle.
NFT Vote Sales with High-Value Potential
Users can transform their votes, particularly those cast by celebrities or influencers on critical referendums, into unique collectible NFTs.
These exclusive NFTs are expected to be highly sought-after by fans and collectors, generating significant revenue for Referendum through sales commissions.
This revenue stream leverages the power of celebrity and social influence, creating a potentially lucrative market for these unique digital assets.
These exclusive NFTs are expected to be highly sought-after by fans and collectors, generating significant revenue for Referendum through sales commissions.
This revenue stream leverages the power of celebrity and social influence, creating a potentially lucrative market for these unique digital assets.
Who Will Use Ads on Referendum?
Politicians and Public Figures
Public figures can promote referendums that showcase their positive contributions. Ads offer a platform to counteract negative narratives and cultivate a more favorable public image.
Targeted advertising allows them to reach specific demographics, maximizing the impact of their message.
Targeted advertising allows them to reach specific demographics, maximizing the impact of their message.
Amplifying Creators
Creators earn tokens for every referendum participant. Ads allow them to turbocharge participation, boosting their token rewards and potentially attracting sponsorships based on high engagement.
Organic search prioritizes referendums with strong ad campaigns, ensuring their creations reach the most relevant audience.
Organic search prioritizes referendums with strong ad campaigns, ensuring their creations reach the most relevant audience.
Commercial Companies
Companies can craft referendum-style ads that pose thought-provoking questions about their brand or product, sparking conversations and generating valuable brand awareness.
Ad-driven referendums provide rich data insights on public sentiment, allowing brands to refine their marketing strategies based on real-time user feedback.
Ad-driven referendums provide rich data insights on public sentiment, allowing brands to refine their marketing strategies based on real-time user feedback.
Those wishing to publicize
Every user can leverage earned tokens to promote referendums they believe in. This allows them to amplify public discussions on critical issues they care about.
By donating tokens towards ad campaigns, users can directly influence the visibility of important referendums, ensuring they reach a wider audience.
By donating tokens towards ad campaigns, users can directly influence the visibility of important referendums, ensuring they reach a wider audience.
market size
TAM and SAM
- $88 BNTAM Global
- $8 BNSAM Global
- $22 BNTAM Telegram
- $2,2 BNSAM Telegram
- Global Social Media Users (excluding China and Iran) - 3.643 billion
- Telegram Users - 900 million
Unit Economics
Customer Acquisition Cost
CAC
$2/user
Cost per Thousand Impressions
CPM
$1.75
Per User per Day
Ad Impressions
30
Per user per year
Revenue from ads
$19.16
Per user per year
Revenue from NFTs
$5
ARPU
$24.2
Per user per year
COGS
$2.8
go to market strategy
FOMO Fuels Our Fire:
Web2 Influencers Ignite Early Traction
Web2 Influencers Ignite Early Traction
Our initial focus is on engaging Web2 bloggers from various social networks. Our marketing strategy aims to inform them about our new social platform that offers token rewards. For a blogger, this is a source of additional income, since conducting surveys and discussions is part of their content. These rewards benefit both the participants and the creators of referendums.
- Exclusivity and ScarcityReferendums are limited in number. If a blogger takes an interesting theme for a referendum, others lose the opportunity to create one on the same topic. This urgency motivates bloggers to act quickly and claim the most compelling themes first.
- Continuous BenefitsOnce a blogger creates a referendum, they continue to benefit from it as long as users engage with it. Early adopters will accumulate more tokens due to our deflationary model, where the reward per user vote decreases each month.
- FOMO (Fear of Missing Out)By highlighting the early advantage and deflationary rewards, we create a sense of urgency. Bloggers will be motivated to start creating and promoting referendums to their audiences to maximize their rewards and hold onto tokens until they appreciate in value.
Telegram Network
We will start with Telegram bloggers, since Telegram communities have fewer monetization opportunities and for them the Referendum is an excellent opportunity to receive another source of income from their audience, while natively involving them in an interesting discussion.
Telegram mini app
We are starting with a Telegram mini app to launch our social network because Telegram has more than 900,000,000 users, offers an easy way for customers to sign up with Telegram Wallet and pay with Wallet Pay, and there is significant interest from the community in new SocialFi projects.
Shares
The Telegram mini app provides an ideal solution for sharing polls between Telegram users and in groups, helping to spread interesting polls in just a few clicks without the need to install additional bots.
This approach will drive Web2 bloggers to transition to our platform, create referendums, and leverage their audiences to maximize their rewards.
Warpcast Frames
The second market for a quick start will be warpcast since it has the most loyal audience in web3, and frames are of great interest among users.
Farcaster Frames
Warpcast allows you to adapt a web application and create an interactive window for interacting with voting directly in the feed. This is a great start for recruiting users, in parallel with Telegram before launching a full-fledged application.
Competitors
Social Network
Referendum
Facebook
X
Reddit
Creating Polls
No Duplicates
User Activity Remains Relevant
Recorded in the Blockchain
Participation Rewards
Social Network
Warpcast
Discord
Telegram
Appinio
Creating Polls
No Duplicates
User Activity Remains Relevant
Recorded in the Blockchain
Participation Rewards
Roadmap
1
Q3 2024: Preparation Phase
UI/UX Design: Develop intuitive and engaging user interfaces and experiences.
Tokenomics Development: Define the economic model for token usage and rewards.
App Architecture: Plan the technical architecture, including backend and frontend frameworks.
Tokenomics Development: Define the economic model for token usage and rewards.
App Architecture: Plan the technical architecture, including backend and frontend frameworks.
2
Q4 2024: Beta and Feedback Gathering
Pre-Launch Marketing: Build early adopters through pre-launch campaigns.
Farcaster Frames Launch: Introduce Farcaster Frames to gather initial user feedback.
Beta Launch of Telegram Mini App & Web Platform: Release a beta version for early adopters.
Smart Contract: Write a smart contract for recording results on the blockchain.
Token Creation: Create a reward token.
AI Development: Develop basic AI functions to detect duplicates.
Smart Contract Audit & Stress Testing: Ensure security and scalability of blockchain infrastructure.
User Feedback Integration: Iterate on beta feedback to improve key features.
KPI: Achieve 2,000 beta testers with a satisfaction rate of 80%.
Farcaster Frames Launch: Introduce Farcaster Frames to gather initial user feedback.
Beta Launch of Telegram Mini App & Web Platform: Release a beta version for early adopters.
Smart Contract: Write a smart contract for recording results on the blockchain.
Token Creation: Create a reward token.
AI Development: Develop basic AI functions to detect duplicates.
Smart Contract Audit & Stress Testing: Ensure security and scalability of blockchain infrastructure.
User Feedback Integration: Iterate on beta feedback to improve key features.
KPI: Achieve 2,000 beta testers with a satisfaction rate of 80%.
3
Q1 2025: Public Launch & Expansion
Full Launch of Web & Mobile Apps: Roll out core features (ads, donations, token rewards, advanced AI moderation).
Advanced AI Features: Launch smart translation, text moderation, and neutrality features.
Seed Fundraising: Secure seed funding to fuel growth and marketing efforts.
Partnerships: Establish partnerships with crypto influencers and Web3 projects to expand user base.
KPI: Secure 3 partnerships and achieve 10,000 monthly active users (MAU).
Advanced AI Features: Launch smart translation, text moderation, and neutrality features.
Seed Fundraising: Secure seed funding to fuel growth and marketing efforts.
Partnerships: Establish partnerships with crypto influencers and Web3 projects to expand user base.
KPI: Secure 3 partnerships and achieve 10,000 monthly active users (MAU).
4
Q2 2025: Scale User Growth and Token Listing
Marketing Campaign: Launch targeted campaigns to scale the user base.
Token Listing: List the project’s token on exchanges with gradual token unlocking to prevent dumps.
Country-Specific Top Ratings: Introduce a localized ranking system for referendums by country.
KPI: Reach 100,000 monthly active users (MAU) by the end of Q2.
KPI: Secure $1 million in token trading volume within the first 3 months.
Token Listing: List the project’s token on exchanges with gradual token unlocking to prevent dumps.
Country-Specific Top Ratings: Introduce a localized ranking system for referendums by country.
KPI: Reach 100,000 monthly active users (MAU) by the end of Q2.
KPI: Secure $1 million in token trading volume within the first 3 months.
5
Q3 2025: Advanced Features & Community Growth
NFT Votes Integration: Introduce NFTs tied to votes for unique value propositions (e.g., celebrity votes).
Custom Referendum Analytics: Roll out custom analytics and integration features for users.
Aggressive Marketing: Expand user base with global marketing campaigns.
KPI: Achieve 1 million MAU and grow token trading volume to $2 million.
KPI: Secure 10 successful NFT votes from major KOLs or celebrities.
Custom Referendum Analytics: Roll out custom analytics and integration features for users.
Aggressive Marketing: Expand user base with global marketing campaigns.
KPI: Achieve 1 million MAU and grow token trading volume to $2 million.
KPI: Secure 10 successful NFT votes from major KOLs or celebrities.
6
Q4 2025: NFT Auction, Decentralized Storage & Monetization
NFT Auctions: Launch auctions for "celebrity" or "key opinion leader" votes, providing a unique monetization method for the platform.
Decentralized Storage Solutions: Deploy decentralized storage solutions for referendum data and user-generated content, ensuring long-term data integrity and transparency.
Monetization through Auctions: Generate revenue through high-profile NFT auctions
KPI: Generate $1 000,000 through NFT auctions by the end of Q4.
KPI: Fully transition to decentralized storage, securing 100% of referendum data by the end of Q4.
Decentralized Storage Solutions: Deploy decentralized storage solutions for referendum data and user-generated content, ensuring long-term data integrity and transparency.
Monetization through Auctions: Generate revenue through high-profile NFT auctions
KPI: Generate $1 000,000 through NFT auctions by the end of Q4.
KPI: Fully transition to decentralized storage, securing 100% of referendum data by the end of Q4.
Meet Our Core Team
- Bohdan MetenkoCEOConceptualized Referendum, inspired by his Master's thesis on decentralized crowdfunding for media. While not having direct experience in decentralized funding, he’s a seasoned entrepreneur with a strong track record. He's co-founded innovative ventures such as a 3D mapping kids game park in Ukraine and Kazakhstan and a club-type residential complex in Kyiv. Additionally, he has established two successful e-commerce startups, demonstrating his ability to bring complex ideas to life.
- Alex MoiseenkoCTOFounder of a successful software development studio, Alex has extensive experience in configuring operational processes to ensure scalability and efficiency. As the principal engineer, he drives the technical vision, particularly in mobile development, making him the perfect CTO for Referendum. His expertise lies in building projects from scratch to a finished product, a skill he’s honed repeatedly within his own studio.
- Chief Blockchain ArchitectWith over 10 years of programming experience, Michael is a Senior Solidity Developer with expertise in writing DeFi strategies and migrating smart contracts across blockchain platforms like Ethereum, BNB Smart Chain, and Polygon. He has contributed significantly to projects like Ondo Finance and 4ire Labs, where he developed smart contract architectures from the ground up. Michael's skills in blockchain architecture make him an asset to Referendum.
Fundraising (The Ask)
$250 000
Product Development
$80,000 (32%)
Marketing & User Acquisition
$80,000 (32%)
Operations & Administration
$60,000 (24%)
Blockchain and AI Infrastructure
$20,000 (8%)
Legal & Compliance
$10,000 (4%)
Contact us:
hello@referendum.digital
