REFERENDUM

The Web3 Social Network Where Content is Made of One-of-a-Kind Polls

AI prevents duplicate poll questions

TON blockchain ensures immutable results

Token reward system incentivizes participation

Telegram mini app provides extensive social connections

THe problem
Social Networks are Divided by Echo Chambers, Leaving Real Public Opinion Unknown
People write more than 32 billion comments a day to influence public opinion and assert their viewpoints, but their efforts are lost in an ever-refreshing feed filled with duplicate discussions and repetitive posts.
Scattered sources like blog posts, video comments, and social media surveys produce vastly different answers to the same questions, leaving us with no clear understanding of what society truly thinks about various issues.
People in echo chambers communicate only with like-minded individuals, believing their opinion is the only correct one and remaining unaware of other viewpoints. This isolation leads to the spread of various misconceptions.
Existing social network algorithms exacerbate this issue by showing users content that confirms their misconceptions, further dividing society into isolated bubbles.
As a result, we get a distorted picture of public sentiment and users experience frustration in trying to convey their positions effectively.
This makes it possible for big capital to manipulate public opinion through the media and public opinion leaders.
THe solution
The Web3 Social Network
Driven by AI Moderation
Activity that matters
A social network where content is driven by polls. Users actively impact content through voting and contributing pro and contra arguments, rather than just clicking like.
No duplicates, AI-powered uniqueness
AI prevents duplicate poll questions by analyzing and comparing incoming requests to existing polls. If a similar poll is found, it blocks the new request.

Centralizing all discussions and polls on the same topic in one place prevents echo chambers and the spread of misconceptions.
Discussions that never disappear
Since all polls are one-of-a-kind, they maintain their relevance over time, ensuring that user activity remains valuable.

Craft your referendum before someone else does – it becomes a permanent fixture on the platform, shaping public opinion for years to come.
All results are stored on a TON Blockchain
Poll results cannot be faked or changed retroactively. This empowers you to participate in a trusted environment, shaping public opinion free from the influence of powerful entities, be it big capital or political interests.
Rewarding Engagement with a Scarcity Factor
Every action has value. Users earn tokens for creating referendums and voting. These tokens can be used to promote your own referendums or those you find important, or even traded on exchanges.

This "Vote to Earn" model, coupled with the limited-edition nature of referendums, creates a thrilling race for users.
Product
Watch our short introduction video
Try our Demo
Try our Figma-designed app demo to see the flow
Features
Reimagine Public Opinion with Powerful Features You Won't Find Anywhere Else
AI-powered Moderation
Ditch the cookie-cutter polls! Referendum's cutting-edge LLM technology goes beyond ensuring every survey is unique. Our AI also fine-tunes each question to prevent manipulation of voter decisions.

By analyzing language patterns, the AI ensures surveys are phrased neutrally, free from emotional bias or leading words.
Yes or No for Maximum Precision
Craft clear and concise surveys with simple Yes/No response options. This streamlined approach eliminates ambiguity and delivers razor-sharp results.
Discover Top Picks
See what's trending! Dive into the nation's top 100 referendums, a coveted spot for every survey creator.
Token-Powered Promotion
Make your voice heard. Earn tokens every time you participate, then use them to promote your own survey or support others you find important. Trade tokens on the market for even greater reach.
NFT Voices: Own a Piece of History
Every referendum vote can be transformed into a unique NFT. Collect the voices of Key Opinion Leaders (KOLs) on critical issues and own a piece of the conversation.
Argument Ratings & AI-Powered Insights
Debate is the engine of public opinion! Present your arguments in each referendum, vote on others' points, and see the most compelling arguments rise to the top.

Our AI then condenses user arguments into clear, informative articles, creating a dynamic new-age wiki on each referendum's theme.
Business model
Tokenomics
Referendum's token, Referendu (REF), fuels user participation and future value. Users earn REF for voting, while a limited total supply and buyback mechanism create a deflationary model.
Rewarding User Engagement
A significant portion of the total REF supply is allocated to a dedicated reward pool.

Users earn REF tokens simply by casting votes on referendums. This incentivizes active participation and fuels platform growth.

Additionally, survey creators receive a small reward per every vote, encouraging them to actively promote their referendums and drive user engagement.
Flexible Use
Earned REF offers options: hold for potential appreciation, sell, buy NFT votes, or use strategically to promote their own referendums or amplify those they find important.
Dynamic Supply
When users spend REF tokens to promote referendums, they are not removed from circulation.

Instead, they are cycled back into the reward pool, fueling the system and maintaining a healthy level of user incentives. This creates a dynamic supply.
Potential Deflation
When users choose to withdraw their REF tokens for investment or other purposes (outside promoting referendums), these tokens are removed from the circulating supply.


This withdrawal behavior, combined with the limited total supply, creates the potential for a deflationary effect.


Over time, as more REF tokens are withdrawn, the total circulating supply decreases, which could lead to an increase in the value of each remaining REF token.
In essence, Referendum's tokenomics model creates a win-win scenario

Users are rewarded for participation, and the platform benefits from a dynamic and engaged community. The potential for deflation further incentivizes long-term value for users who choose to hold onto their REF tokens.
Revenue Model
We've crafted a robust business model designed to generate multiple revenue streams and ensure long-term platform sustainability for investors.
Advertising Revenue
Users strategically bid with REF tokens to promote referendums, reaching a wider audience.

Referendum takes a 10% commission on total REF tokens spent on promotions, translating directly to platform revenue. The remaining 90% fuels the reward pool, incentivizing user participation and creating a self-sustaining cycle.
NFT Vote Sales with High-Value Potential
Users can transform their votes, particularly those cast by celebrities or influencers on critical referendums, into unique collectible NFTs.

These exclusive NFTs are expected to be highly sought-after by fans and collectors, generating significant revenue for Referendum through sales commissions.

This revenue stream leverages the power of celebrity and social influence, creating a potentially lucrative market for these unique digital assets.
Built-in Exchange
Our user-friendly, built-in exchange allows seamless trading of REF tokens between users. Referendum collects a small fee for each peer-to-peer (P2P) trade, generating a consistent revenue stream that scales with platform adoption. This fosters a healthy token ecosystem by facilitating user liquidity and potentially increasing overall trading volume.
Who Will Use Ads on Referendum?
Politicians and Public Figures
Public figures can promote referendums that showcase their positive contributions. Ads offer a platform to counteract negative narratives and cultivate a more favorable public image.
Targeted advertising allows them to reach specific demographics, maximizing the impact of their message.
Amplifying Creators
Creators earn tokens for every referendum participant. Ads allow them to turbocharge participation, boosting their token rewards and potentially attracting sponsorships based on high engagement.
Organic search prioritizes referendums with strong ad campaigns, ensuring their creations reach the most relevant audience.
Commercial Companies
Companies can craft referendum-style ads that pose thought-provoking questions about their brand or product, sparking conversations and generating valuable brand awareness.
Ad-driven referendums provide rich data insights on public sentiment, allowing brands to refine their marketing strategies based on real-time user feedback.
Those wishing to publicize
Every user can leverage earned tokens to promote referendums they believe in. This allows them to amplify public discussions on critical issues they care about.
By donating tokens towards ad campaigns, users can directly influence the visibility of important referendums, ensuring they reach a wider audience.
market size
TAM and SAM
Only for AD revenue
  • $199 BN
    TAM Global
  • $19 BN
    SAM Global
  • $38 BN
    TAM Telegram
  • $3,8 BN
    SAM Telegram
We calculated the Total Addressable Market (TAM) based on Monthly Active Users (MAU).

  1. Global Social Media Users (excluding China and Iran) - 3.643 billion
  2. Telegram Users - 700 million
Serviceable Addressable Market (SAM) was estimated at 10% of this amount, considering the MAUs of Twitter and Reddit.

Ad Impressions per User per Day - 30
CPM (Cost Per Thousand Impressions) - $5
ARPU - $54.75
go to market strategy
FOMO Fuels Our Fire:
Web2 Influencers Ignite Early Traction
Our initial focus is on engaging Web2 bloggers from various social networks. Our marketing strategy aims to inform them about our new social platform that offers token rewards. These rewards benefit both the participants and the creators of referendums.
  • Exclusivity and Scarcity
    Referendums are limited in number. If a blogger takes an interesting theme for a referendum, others lose the opportunity to create one on the same topic. This urgency motivates bloggers to act quickly and claim the most compelling themes first.
  • Continuous Benefits
    Once a blogger creates a referendum, they continue to benefit from it as long as users engage with it. Early adopters will accumulate more tokens due to our deflationary model, where the reward per user vote decreases each month.
  • FOMO (Fear of Missing Out)
    By highlighting the early advantage and deflationary rewards, we create a sense of urgency. Bloggers will be motivated to start creating and promoting referendums to their audiences to maximize their rewards and hold onto tokens until they appreciate in value.
Telegram Network
Telegram mini app
We are starting with a Telegram mini app to launch our social network because Telegram has more than 800,000,000 users, offers an easy way for customers to sign up with Telegram Wallet and pay with Wallet Pay, and there is significant interest from the community in new SocialFi projects.
Shares
The Telegram mini app provides an ideal solution for sharing polls between Telegram users and in groups, helping to spread interesting polls in just a few clicks without the need to install additional bots.
This approach will drive Web2 bloggers to transition to our platform, create referendums, and leverage their audiences to maximize their rewards.
Competitors
Social Network
Referendum
Facebook
X
Reddit
Creating Polls
No Duplicates
User Activity Remains Relevant
Recorded in the Blockchain
Participation Rewards
Social Network
Warpcast
Discord
Telegram
WhatsApp
Creating Polls
No Duplicates
User Activity Remains Relevant
Recorded in the Blockchain
Participation Rewards
Roadmap
1
Q3 2024: Preparation
UI/UX Design: Develop intuitive and engaging user interfaces and experiences.
Tokenomics Development: Define the economic model for token usage and rewards.
App Architecture: Plan the technical architecture, including backend and frontend frameworks.
2
Q4 2024 - Q1 2025: Basic App Development
Telegram Mini App: Develop with all basic functions.
Smart Contract: Write a smart contract for recording results on the blockchain.
Token Creation: Create a reward token.
AI Development: Develop basic AI functions to detect duplicates.
  • Wallet Integration: Add wallet integration for secure token transactions.
3
Q2 2025
  • Token Utility Features: Launch ad and donation functionalities.
  • Country-Specific Top Ratings: Introduce a top rating system for every country.
  • Smart Translator: Display content in users' languages.
  • Advanced AI Features: Launch AI for text moderation and neutrality, and add pro/con argument moderation.
  • Web & Mobile App Launch: Release full web and mobile versions.
4
Q3 - Q4 2025
  • NFT Integration: Introduce NFT collections on the platform.
  • Decentralized Storage: Launch decentralized storage of information.
5
Q1 2026
NFT Auction: Launch auctions for selling NFT "voices" associated with referendums.
6
Stage 6: Q2 2026
Exchange Launch: Launch an exchange for token and NFT trading.
Meet Our Core Team
  • Bohdan Metenko
    CEO
  • Alex Moiseenko
    CTO
  • Timur Castemirov
    Head of Engineering
  • Chief Blockchain Architect
Contact us:
hello@referendum.digital
Made on
Tilda